Komal

Riaz

Pakistan

Accepted
Fee Payment
Approved By Home
Approved By Host
Realized
Finished
Completed
No
No
No
No
No
No

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Updated

Updated

OP Name:

Name of Person

Host LC:

IBA

Name of Person

Company Name:

Pakistan

Host MC:

First name

Field of Study

Email

Phone Number

Years Of Experience

Komal

Business Management and Marketing

923238400747

Inexperienced

City of Residence

Lahore

Level of Education

Master's degree or equivalent

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Break Approval:

Break Realization

Status

Rejected

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Status Updated

Why are you the best candidate for this position

I have a bachelors degree in Management Sciences from LUMS which equipped me relevant analytical skills using tools like SPSS, R-Studio and Power BI. I studied several marketing courses in which I used the acquired skills to practical use. One such project was conducted on Rosepetal, in which I circulated an online survey to understand market perspective regarding the brand. The results were then analyzed using SPSS to identify the market segments, the right target market, competitive landscape and positioning, I suggested the right market to be targetted and the marketing techniques that should be used to communicate the right message that would allow the brand to achieve the target positioning in the market, relative to competitor brands.

Furthermore, I have also interned in the Trade Marketing Department at Coca-Cola Icecek, where I conducted a detailed analysis of the trade marketing campaigns being conducted and whether the campaigns produced sufficient positive results or not. I also conducted a field research to survey the execution of trade marketing campaigns and their impact on sales and retailer motivation.

I am currently enrolled in the Masters in Technology Management and Entrepreneurship programme at LUMS in which the focus is to study various business models in upcoming and successful startups in Pakistan. The programme has given me the opportunity to stay in touch with the needs of the Pakistani market and the latest marketing trends that are well recieved by the audience. I am confident that my skills and experience make me a highly suitable candidate for this opportunity.