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Name of Person
Name of Person
Field of Study
Years Of Experience
Business Management and Marketing
City of Residence
Level of Education
Master's degree or equivalent
Why are you the best candidate for this position
I have a bachelors degree in Management Sciences from LUMS which equipped me relevant analytical skills using tools like SPSS, R-Studio and Power BI. I studied several marketing courses in which I used the acquired skills to practical use. One such project was conducted on Rosepetal, in which I circulated an online survey to understand market perspective regarding the brand. The results were then analyzed using SPSS to identify the market segments, the right target market, competitive landscape and positioning, I suggested the right market to be targetted and the marketing techniques that should be used to communicate the right message that would allow the brand to achieve the target positioning in the market, relative to competitor brands.
Furthermore, I have also interned in the Trade Marketing Department at Coca-Cola Icecek, where I conducted a detailed analysis of the trade marketing campaigns being conducted and whether the campaigns produced sufficient positive results or not. I also conducted a field research to survey the execution of trade marketing campaigns and their impact on sales and retailer motivation.
I am currently enrolled in the Masters in Technology Management and Entrepreneurship programme at LUMS in which the focus is to study various business models in upcoming and successful startups in Pakistan. The programme has given me the opportunity to stay in touch with the needs of the Pakistani market and the latest marketing trends that are well recieved by the audience. I am confident that my skills and experience make me a highly suitable candidate for this opportunity.